Ivonne Cano-Hälg is the Chief Marketing Officer at Anapaya – The SCION Company. With almost a decade of experience in marketing, she is originally from the United States, she relocated to Switzerland in 2016 and holds an MBA from the University of St. Gallen (HSG). Ivonne's career spans senior marketing roles at high-profile international organizations including ABB, Crate.io, and Tamedia, where she built her track record of translating complex technology propositions into compelling market narratives that drive measurable growth.

Her specializations include demand generation, deep-tech product positioning, brand building, and go-to-market strategy for scaling technology businesses. She now applies these skills to bringing Anapaya's SCION story to a global audience.

At Anapaya, Ivonne leads the marketing function with a focus on expanding the company's presence across Europe, growing the pipeline of qualified leads, and sharpening the positioning of SCION as the secure, proven technology for critical systems.

Her international background gives her a cross-cultural fluency that is well-suited to a company whose technology is deployed across borders and verticals, from Swiss federal institutions to global enterprise networks.